In honor of its chic transformation, which will be seen on newsstands starting August 23rd, Paris Vogue is our featured magazine of the week!
Not only will design and typography change, new sections will be added and some will be renamed to reflect the Parisian style of the only Vogue that is named after a city, rather than country. “Vogue Paris must have a Parisian point of view,” Condé Nast France president Xavier Romatet told Women’s Wear Daily.
The editor’s letter will now be, “Le point de vue de Vogue” (“Vogue’s Viewpoint”). “Zoom”, the section dedicated to the favored accessories of Vogue’s editors, will now be “C’est Vogue” (“It’s Vogue”). “Livres”, the section covering current must reads will now be “Les Livres de Vogue” (“Vogue’s Books”). A new feature: a fashion opinion column, “Humeur” (“Mood”), written by blogger Garance Doré (who also recently released her collaborative collection with Kate Spade New York –one that we are all drooling over at DDPR). Humeur will be a two-page feature on Doré’s perception of a specific topic within fashion and will include her own illustrations.
The magazine is smartly tightening up the viewpoint’s aesthetic – one of Vogue and one of the inimitable, wildly coveted chic and timeless lifestyle of the Parisian woman. “Everyone fantasizes about Paris. It’s the concept of the ‘Parisienne’. The ‘Parisienne’ is a girl who makes people dream worldwide, rightly or wrongly, a girl who represents a particular style, a taste, an allure,” says editor in chief Emmanuelle Alt.
Alt and artistic director Germain Chauveau have created the perfect layout and content offering to convey the Parisienne’s lifestyle. In the much-anticipated September issue, the magazine will feature designers Iris van Herpen and Gareth Pugh. There are 64 fashion pages in the issue, shot by Mert Alas and Marcus Piggot. September’s theme is black, and will circulate three different covers. Donning the three September covers will be Kate Moss, Daria Werbowy and Lara Stone, all in Dolce & Gabbana.
All photos by Courtesy Photo, quotes taken from WWD article, A New Look For French Vogue.
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